A few days ago, Minneapolis hosted the 52nd SUPER BOWL.
And I am PLEASED…PROUD…(VERY PROUD) not to mention SHOCKED AND AWED (as well as SURPRISED and ASTOUNDED) at the number of celebrities in town for the event – and by how SO MANY OF THEM seemed to adopt MANNY’S STEAKHOUSE as their “go-to” dinner hangout.
JUSTIN TIMBERLAKE, on radio and TV as well as in the newspaper, said….”I went to the famous Manny’s Steakhouse last night and had a steak that was bigger than me. Then I went to bed and slept for 12 hours.”
My Dad always told me that “SELF-PRAISE STINKS”…
… but I can’t help myself. I am IN AWE of our MANNY’S STAFF and the care, quality and efficiency they displayed during the biggest week in our 30-year history.
I’m reminded of what the management guru, Tom Peters, said about how “your customers will never be happier than your staff.” Well, at Manny’s last week, there were smiles all over the place – not just from our guests, but also from servers, cooks, managers, supervisors, bartenders, hosts, dishwashers, cocktailers and wait assistants. Manny’s was one NON-STOP “buzzy” and happy place.
In the weeks leading up to the Super Bowl, we got a call from our friend and colleague from Indianapolis, Craig Huse, owner of ST. ELMO’S STEAKHOUSE (listed with Manny’s as one of the Top 10 Steakhouses in America). His city hosted the Super Bowl a few years ago, and he told us, “It will be the most electric and rewarding week you’ll ever have in the restaurant business – one you’ll remember for the rest of your life.” HOW TRUE!
And WHY NOT ?
Just check out the images below (especially those “KICK-ASS” SERVERS). I’m sure you’ll see some of the heart and soul of MANNY’S and why it’s managed to become a celebrity magnet.
Which prompts me to mention a couple of principles at the heart of MANNY’S.
1……WE ARE NOT SHORT-TERM PLAYERS.
We’re in this for the long run. That’s why we did not take advantage of the situation and raise prices during Super Bowl Week.
2…….OUR REGULAR CUSTOMERS COME FIRST.
That’s why we turned down the Philadelphia Eagles when they requested A TOTAL BUY-OUT of the restaurant. Instead we “busted our butts” to do our best to make room for the local folks that support Manny’s day in and day out.
3……..WE RESPECT OUR CUSTOMERS’ PRIVACY.
That’s why we don’t call the paparazzi or plant stories about sports figures, film stars, entertainers and socialites who dine with us. Manny’s needs to be their “safe place” in Minneapolis (and also where they can get a BIG HUNK OF COW!). That’s not to say we’re not proud that they’ve chosen our restaurant. In fact, we’ll often ask them if we can take their photo and put it on our wall. But if they say no, we respect that.
I’ll be honest: I’M A SUCKER FOR CELEBS. Maybe because I grew up in an isolated farm town in fly-over country, I’m tickled and grateful for their patronage.
But here’s one other secret to Manny’s success: We don’t treat celebrities any differently from our other guests. Yeah, we’ll help them enter and exit discreetly if that’s what they want, but their dining experience is the same as everyone else’s. They don’t get fawned over (or cordoned off); they just get taken care of. Because all of us – even celebrities – need a “night off” once in a while. And there’s no better place to kick back, enjoy life (and eat your weight in steak) than MANNY’S.
And speaking of gratitude: I’m REALLY GRATEFUL TO EVERYONE who made SUPER BOWL 52 such a SUCCESS for our city.
Thank you, Minnesota!